Analyze. Compete. Win.
1. How much does it cost to become listed in Google?
Google automatically indexes sites as they are uploaded to the internet. However, you can expedite the process by going here and submitting your URL. Google ranks pages by PageRank, so newer pages will have trouble finding their way to the top. To get around this, you can use Google Adwords to place bids on search results.
2. Can my intern manage my Google account?
Technically, yes but would you let your mother cut your hair? In all fairness to your mother's ability to use shears, she's probably not the best person for the job - it's hard to feel comfortable giving sales presentations with your cheap haircut. It probably shows! Conversely, search engine optimization is an art and science. Yes, anybody can use the Google interface to add a few keywords, but let the professionals handle it. You'll be happier in the end; Kudos to your mother for still being willing to help you out though.
3. What's the big deal about blogging?
Blogging is a great way to keep your content fresh, and to solicit feedback from customers and/or fans. In addtion to your Facebook page, your vision can really show through with a blog that's constantly updated. Blogs aren't for everyone though - you should be prepared to set aside a couple hours a week to update a blog. We suggest helping you develop a Wordpress blog.
4. How is PageRank calculated?
PageRank is a number given by Google representing how important a page is. The more pages that link to you, the higher your PageRank. Also, if an important website such as Yahoo.com links you from the homepage, it buys you more PR than a typical inbound link, in addition to the traffic gained from it. To get a more detailed explanation of PageRank, check out Google's PageRank Explained.
- The more inbound links your website has, the higher the PageRank
- Adding more pages to your website will increase your PageRank.
- Internal links spread PageRank to important pages, like "check out."
5. How long does it take for my site to appear on search engines?
Search engines crawl websites constantly, and have been known to show results in the first week. Spiders are constantly crawling the web for new links & content. Nearly everything is crawled, including PDF documents, images, and audio. When adding new content to a website, it's not necessary to re-submit the page to Google, as it will become re-indexed. Blog posts are indexed faster, if you are using RPC to ping a site like Technorati when adding new content.
6. Can you work on-site?
Yes, depending on the commitment. We can stay in your city if the engagement is 2 months or more. We'd prefer if you provided a work environment that's quiet, and not a hot zone (like near printers, meeting rooms, or a restroom). Near the boss's desk is fine, though. The time allocation would be 3 hours for 3 days a week including meeting time.
7. How do I rank highly during the holiday season?
Studies have shown that buying ramps up around November and ends in January. You should calculate your budget over a yearly basis and place ads during customers' buying cycle with 2/3rds of your yearly budget if you sell products, and 1/3 if you sell services.
8. How much does it cost to start a project?
Our minimum commitment is $249 per hour. This includes website design, paid and organic search results, and a #1 Rank. We guarantee your ranking, and offer a 365 money back guarantee, something other companies simply will not do. For e-commerce websites, we do an assessment for security & reliability.
